JKL Group and Nordic Brand Academy (NBA) initiates a co-operation to jointly offer clients advisory services and to develop their offerings in the areas of branding and reputation. Nordic Brand Academy is a science-based education and advisory consultancy.

- We want to develop and enhance our branding advisory offering and become an even more fact-based advisor in the area of corporate reputation and branding. Co-operation with a leading, science-based advisor like NBA will contribute to this, says Maria Grimberg, CEO of JKL Group.

- Working with JKL and MSLGROUP gives us access to invaluable strategic communication expertise and experience. We are confident that this co-operation will offer clients access to analysis and implementation capacity on a national and international level, says Robert Gelmanovski, CEO of Nordic Brand Academy.

As a result of the co-operation, NBA will relocate from its previous address to JKL’s Stockholm offices as of December 2011.

Contact persons:
Maria Grimberg, CEO JKL Group, tel +46(0)8 696 12 00
Robert Gelmanovski, CEO Nordic Brand Academy, tel +46(0)70 6962300

JKL Group is the Nordic region’s leading strategic communication advisory firm. JKL has offices in Stockholm, Oslo, Copenhagen, Helsinki, Gothenburg and Brussels. JKL Group also includes the Nordic operations of MS&L, which operates in Stockholm, Oslo and Copenhagen. JKL Group has approximately 150 employees. JKL Group is part of MSLGROUP, owned by the international communications group Publicis Groupe. For more information, see www.jklgroup.com

Nordic Brand Academy is a science-based education and consulting company focused on reputation and branding strategy. The company is partly owned by Stockholm University and offers advisory services, academic courses, research and a member network for branding-related knowledge exchange between academia and Nordic companies and organisations. NBA conducts research to determine the strength and value of brands and how these change over time.