MSLGROUP are further strengthening their public affairs team with a new competence within media advisory field. To be based in Brussels, Serge Vanbockryck has been recruited as the new director responsible for the PR and Media Practice within the Belgian office.

MSLGROUP are further strengthening their public affairs team with a new competence within media advisory field. To be based in Brussels, Serge Vanbockryck has been recruited as the new director responsible for the PR and Media Practice within the Belgian office.

Serge Vanbockryck previously worked for one of the world’s leading sports car manufacturers Corvette and GM where he handled the international motorsports communications for the past twelve years. Before that, he held similar positions with other international corporations. Serge started out in communications as a journalist, working for print media as well as radio and television in Belgium and abroad.

For MSLGROUP, this is a “key recruitment” according to Peter Steere, CEO JKL
Group and responsible for the MSLGROUP office in Brussels: “We noticed an increasing demand for professionals with an extensive network within European media and PR-channels. Serge’s background as a journalist provides an extra value through his contacts and his deep knowledge of both Belgian and international media markets.”

“I look forward to start working with JKL’s professional communications advisors and it will be exciting to be part of one of the world’s leading global networks in our industry,” says Serge Vanbockryck.

“Our ambition is for MSLGROUP to continue to expand in Brussels and the European market, with Brussels becoming the hub linking the different markets together,” Peter Steere concluded.

MSLGROUP is part of Publicis Groupe - the world’s third-largest communications network. In addition to MSLGROUP Publicis Groupe includes Publicis Consultants, Saatchi & Saatchi, Leo Burnett, Zenith, Optimedia, Publicis Worldwide, Starcom Mediavest Group and digital marketing companies. MSLGROUP has its own and affiliated offices in 80 countries in North and South America, Europe, Africa and Asia. With its recent acquisition of Genedigi Group, one of China’s largest and most highly respected PR and communication firms, MSLGROUP is now the largest PR network in both China and India. The network works for many of the world’s largest and most prestigious companies and brands with the objective to help clients to achieve their business and communicative goals.

For further questions:
Peter Steere, CEO JKL Group +46 708 384834