Today, MSLGROUP’s new brand will be launched in 22 countries around the globe. MSLGROUP is one of the world’s five largest communications networks, with over 2,500 employees.

The network is comprised of companies that are advisors in areas such as financial communications, advocacy, crisis management, media relations, lobbying, PR and events. MSLGROUP’s objective is to build a stronger global presence. The new brand is meant to embody the affinity of group companies while preserving the unique positions they hold in their respective markets.

In the Nordic countries, JKL Group (comprised of JKL and MS&L) is included in the network. The network’s symbol – a ribbon – will be added to the existing logotypes of all group companies.

"One of our goals for JKL Group is to follow our customers beyond the Nordics and Brussels, and we believe that strengthening MSLGROUP’s brand and offer enhances our ability to succeed with this,” said Maria Grimberg/Peter Steere, CEOs of JKL Group.

See attached press release for further information.

JKL Group is one of the Nordic region’s leading strategic communications advisory firms. JKL has offices in Stockholm, Oslo, Copenhagen, Helsinki, Gothenburg and Brussels. JKL Group also includes the Nordic operations of MSL, which has offices in Stockholm, Oslo and Copenhagen. JKL Group employed a total of 125 people in 2009. JKL Group is part of MSLGROUP, owned by the international communications group Publicis Groupe. For more information, see www.jklgroup.com.